{"id":177,"date":"2019-07-22T13:59:03","date_gmt":"2019-07-22T17:59:03","guid":{"rendered":"https:\/\/www.mancinileather.com\/blog\/behind-the-brand\/"},"modified":"2022-05-27T12:52:45","modified_gmt":"2022-05-27T16:52:45","slug":"behind-the-brand","status":"publish","type":"post","link":"https:\/\/www.mancinileather.com\/fr\/blog\/behind-the-brand","title":{"rendered":"DERRI\u00c8RE LA MARQUE"},"content":{"rendered":"<p>Mancini Leather s&#8217;est impos\u00e9e comme une marque haut de gamme sur le march\u00e9 canadien en cr\u00e9ant des produits qui capturent invariablement l&#8217;imagination d\u2019une client\u00e8le avis\u00e9e.<\/p>\n<p>Apprenez comment tout a commenc\u00e9 et d\u00e9couvrez l\u2019entreprise avec cette session de questions r\u00e9ponses avec le propri\u00e9taire.<strong>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/strong><\/p>\n<h3>Q : COMMENT L&#8217;AVENTURE MANCINI LEATHER A-T-ELLE COMMENC\u00c9?<\/h3>\n<p>R : Apr\u00e8s avoir travaill\u00e9 pendant de nombreuses ann\u00e9es en tant que vendeur pour l\u2019un des plus importants fabricants d\u2019articles en cuir au Canada, j\u2019ai d\u00e9cid\u00e9 que je voulais \u00e9largir mes horizons et travailler pour d\u2019autres entreprises, renfor\u00e7ant ainsi ma connaissance du secteur. Par cons\u00e9quent, je suis devenu un agent libre.<\/p>\n<p>Apr\u00e8s quelques ann\u00e9es, la qualit\u00e9 de ce que je vendais m\u2019a d\u00e9sillusionn\u00e9 et je voulais avoir le contr\u00f4le total sur la qualit\u00e9 des produits.<\/p>\n<p>J&#8217;avais la confiance n\u00e9cessaire pour aller de l&#8217;avant et j\u2019ai donc emprunt\u00e9 de l&#8217;argent \u00e0 la banque en augmentant l&#8217;hypoth\u00e8que sur ma maison. C\u2019est \u00e0 ce moment que j\u2019ai commenc\u00e9 tranquillement \u00e0 importer des sacs pour hommes. Je savais que je voulais d\u00e9velopper le tout en vendant des portefeuilles, des mallettes, des porte-documents, etc. Ce que j&#8217;ai r\u00e9ussi \u00e0 obtenir apr\u00e8s quelques ann\u00e9es.<\/p>\n<h3>Q : QUEL EST VOTRE PROCESSUS DE CONCEPTION?<\/h3>\n<p>R : Lors de la conception d&#8217;une nouvelle collection, ma premi\u00e8re id\u00e9e est de penser \u00e0 la personne \u00e0 qui elle est destin\u00e9e. Si je pense \u00e0 une personne plus jeune et plus professionnelle, tout comme celle de ma derni\u00e8re collection de porte-documents, je regarde quel type d\u2019atmosph\u00e8re r\u00e8gne dans les milieux de travail d\u2019aujourd\u2019hui. Je m\u2019inspire aussi des couleurs et du style des v\u00eatements du moment.<\/p>\n<p>Il y a eu ind\u00e9niablement un changement pour un look plus d\u00e9contract\u00e9 sur le lieu de travail, donc il faut voir quel type de cuir correspond \u00e0 la demande actuelle. J&#8217;examine les diff\u00e9rents types de cuirs qui repr\u00e9senteraient l&#8217;aspect et la qualit\u00e9 de ce que je veux r\u00e9aliser. Ensuite, j\u2019imagine ce \u00e0 quoi devrait ressembler le sac et quelle devraient \u00eatre ses caract\u00e9ristiques sp\u00e9ciales. Apr\u00e8s tout cela, je regarde habituellement quels sont les meilleurs vendeurs et j&#8217;int\u00e8gre les meilleures caract\u00e9ristiques de ceux-ci.<\/p>\n<h3>Q : QUE RECHERCHEZ-VOUS DANS UN CUIR DE QUALIT\u00c9?<\/h3>\n<p>R : Il existe diff\u00e9rentes caract\u00e9ristiques de qualit\u00e9 dans les diff\u00e9rents cuirs. Pour un cuir d&#8217;aspect plus sophistiqu\u00e9, comme notre collection en cuir italien Signature par exemple, nous recherchons un cuir solide et durable, \u00e9clatant et ayant un aspect enti\u00e8rement uniforme. Pour d\u2019autres, nous recherchons un aspect plus granuleux, on ne recherche pas un cuir \u00e0 l\u2019apparence uniforme, mais ayant plut\u00f4t un aspect plus brut. Chaque collection a un look distinct.<\/p>\n<h3>Q : POUVEZ-VOUS NOMMER QUELQUES \u00c9V\u00c9NEMENTS MARQUANTS ET LEUR SIGNIFICATION DANS L\u2019HISTOIRE DE LA MARQUE?<\/h3>\n<p>R : La premi\u00e8re \u00e9tape importante a \u00e9t\u00e9 franchie lorsque j&#8217;ai quitt\u00e9 mon entrep\u00f4t au sous-sol et dans le garage pour emm\u00e9nager dans notre premier b\u00e2timent, situ\u00e9 sur la rue Buchan \u00e0 Montr\u00e9al. C&#8217;\u00e9tait une p\u00e9riode excitante, mais \u00e9prouvante pour les nerfs. Une autre \u00e9tape importante \u00e9tait notre d\u00e9m\u00e9nagement sur la rue McCaffrey, encore une fois dans le but d\u2019agrandir notre espace.<\/p>\n<p>Nous avons \u00e9tendu notre pr\u00e9sence aux \u00c9tats-Unis en participant \u00e0 des salons de la maroquinerie, nous avons donc pu \u00e9tendre notre port\u00e9e et vendre nos produits \u00e0 un plus grand nombre de d\u00e9taillants. Nous vendons maintenant aux magasins de d\u00e9tail et en ligne aux \u00c9tats-Unis, notre croissance s\u2019est beaucoup acc\u00e9l\u00e9r\u00e9e.<\/p>\n<p>Cette ann\u00e9e sera notre 30e ann\u00e9e d&#8217;activit\u00e9. Nous sommes tr\u00e8s reconnaissants pour le soutien de tous nos clients.<\/p>\n<h3>Q : QUELLES SONT LES ASPIRATIONS DE MANCINI LEATHER?<\/h3>\n<p>R : Je veux d\u00e9velopper des styles qui tiennent compte du temps et avoir les meilleurs cuirs que je puisse offrir tout en ayant les prix les plus comp\u00e9titifs.<\/p>\n<p>Nous voulons que Mancini soit connu pour son vaste choix de produits de maroquinerie de qualit\u00e9, dot\u00e9s des derni\u00e8res caract\u00e9ristiques et de cuirs de qualit\u00e9 \u00e0 des prix abordables.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mancini Leather s&#8217;est impos\u00e9e comme une marque haut de gamme  [&#8230;]<\/p>\n","protected":false},"author":41,"featured_media":59570,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[385],"tags":[],"class_list":["post-177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - 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